Best ETF Portfolio Builders for Smarter Investing in 2025

Find the best tools for building an ETF portfolio that fits your goals, risk level, and tax strategy — including one that’s launching soon 👀.

Why Use an ETF Portfolio Builder?

ETFs are low-cost, diversified, and tax-efficient — but choosing the right combination can be tricky. ETF portfolio builders simplify this by helping you build balanced, goal-based portfolios with tools to detect overlap, estimate taxes, and more.

What Makes a Great ETF Builder in 2025?

Top ETF Portfolio Builders to Consider in 2025

🥇 ETF Navigator Pro (Coming Soon)

ETF Navigator Pro is an upcoming platform for ETF analysis and portfolio building. It lets you compare ETFs like SCHD vs VOO, analyze overlap, estimate after-tax returns, and track performance over time. It’s built for real-world investing clarity.

Join the waitlist for ETF Navigator Pro

M1 Finance

M1 lets you build custom "pie" portfolios of ETFs and automate deposits. It’s easy to use, though it lacks deep ETF insights like tax optimization or overlap detection.

Portfolio Visualizer

A powerful tool for backtesting portfolios, running simulations, and analyzing factor exposure. It’s very detailed, but better suited for advanced users.

Morningstar Portfolio X-Ray

Morningstar’s tool breaks down your portfolio by asset class, sector, and geographic exposure. Trusted by pros, but behind a paywall.

Vanguard Portfolio Builder

Great for Vanguard investors looking to create basic ETF portfolios, though it lacks broader analysis tools and cross-fund comparison.

Why ETF Navigator Pro Stands Out

Whether you're focused on tax efficiency, income, or growth — ETF Navigator Pro brings clarity to portfolio construction.

👉 Sign up for early access and be one of the first to try smarter ETF portfolio tools.